The beginning of Rooted
Our story
Simple products. Meaningful care.
The beginning of Rooted
Simple products.
Meaningful care.
Rooted was founded in the Western Cape in 2025, following a personal journey of struggling to find products that felt right for our skin.
Products we had used before no longer suited us. What began as a search for alternatives became a deeper interest in skincare ingredients, the skin barrier and the value of knowing what we put on our bodies.
Through sleepless nights, research and many hours spent reading labels in stores, one thought kept returning: there has got to be a simpler way.
We began exploring ingredients with the aim of creating carefully considered products that respect the skin's natural protective barrier and support a gentle, consistent care routine. We were drawn to the simplicity of thoughtfully chosen oils, butters and clays—and to making products with ingredients that customers can recognise and understand.
Rooted was born from that journey.
We understand that many people feel uncertain about the products they use. They may not know what the ingredients are, why they are included, where they come from or whether a product is suitable for their own routine. We want to help make those choices clearer.
Our aim is not only to offer handmade skincare, but also to encourage ingredient awareness, honest conversations and more intentional everyday care.
What guides us
- A considered, comfortable customer experience
- Honest product information and ingredient transparency
- Thoughtful product performance
- A respect for the relationship between ingredients, skin and everyday wellbeing
Simple products. Meaningful care.
A little guidance goes a long way
Good care starts
with a conversation.
Not sure where to begin? Let’s talk about products, ingredients and what you’re looking for.